In an amazing, sizzling interview, Dr. Jarvik spoke to Playboy a few years back about his sex life, a dildo he manufactured for a girl friend, and much more.
Oh boy. Here's a SFW exerpt:
"Before going to bed that night, he worried about how he would transport the proto-dildo without breaking it. I offered him Styrofoam peanuts, but he shook his head, deep in creative thought. He went upstairs, muttering to himself. A few minutes later, he came rushing back down, carrying one of his white Reeboks gym shoes.
"Look!" he said excitedly. "It fits!" He tipped the shoe so that we could see. The dildo was nestled neatly inside."
Pfizer probably did not check this interview before paying Dr. Jarvik $1.3 million to be the company's spokesperson in their biggest DTC campaign, ever.
Pfizer, after pulling the Lipitor advertising with Dr. Jarvik (who is the inventor of the Jarvik artificial heart), this week stated that the “way in which we presented Dr. Jarvik in these ads has, unfortunately, led to misimpressions and distractions.”
Pharmagossip, amazing work finding the full article!
"Dr. Rost is a pharma litigation consultant and pharmaceutical marketing expert. He is also the author of Killer Drug and The Whistleblower.

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Posted by: bicycle | October 16, 2008 at 05:19 PM
Hey if a multi national company like Pfizer can not control its spokespersons or employees the it says a lot about them. That is why these companies pay lawyers millions of dollars!!! They come with iron clad contracts to protect them from people associated with their compnay ruining its image. As for Dr. Jarvik...good for you and keep flying your freak flag proud.
JD
Posted by: Jonny D | July 23, 2009 at 09:54 PM
I wonder how Pfizer hadn't come across that article! If nothing else, it's great to see the other side of typically-aloof doctors!
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Pfizer, after pulling the Lipitor advertising with Dr. Jarvik (who is the inventor of the Jarvik artificial heart), this week stated that the “way in which we presented Dr. Jarvik in these ads has, unfortunately, led to misimpressions and distractions.”
Posted by: black girl | May 13, 2010 at 06:16 AM
Pfizer, after pulling the Lipitor advertising with Dr. Jarvik (who is the inventor of the Jarvik artificial heart), this week stated that the “way in which we presented Dr. Jarvik in these ads has, unfortunately, led to misimpressions and distractions.”
Posted by: aol | May 13, 2010 at 06:18 AM
Pfizer, after pulling the Lipitor advertising with Dr. Jarvik (who is the inventor of the Jarvik artificial heart), this week stated that the “way in which we presented Dr. Jarvik in these ads has, unfortunately, led to misimpressions and distractions.”
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