Did Schering-Plough just hire congressional spin machine?

It appears as if this week's Congressional inquiries have caused panic inside Schering-Plough.

Of course, the possibility that Fred Hassan may have to answer questions similar to those posed in letters from Senator Grassley of the Senate Finance Committee, and from Bart Stupak and John Dingell of the Subcommittee of Oversight and Investigations, in full public view is a PR-nightmare.

But, there is help, and one of those firms "helping" distressed companies facing congressional inquiries has suddenly appeared as one of BrandweekNRX's favorite readers. That firm's name is Levick Strategic Communications.

Levick specializes in "Congressional Exposure," as well as "highest-profile litigation, crisis and regulatory matters of our time."

Since BrandweekNRX has a few readers in Congress, we thought, perhaps those Senators and Members may want to probe Mr. Hassan about the kind of assistance firms like Levick gave him before he appears? After all, Levick seems to be very interested in Schering-Plough's recent troubles . . . . :

So what could a firm like Levick do for Fred Hassan and Schering-Plough?

Let's listen to the firm:

"Clients hire us to win. To get them into the news or get them out of it."

"We get our clients out of the news when they are facing a hostile audience – confronting zealous regulators or Congress, grappling with a product recall, or countering bet-the-company litigation."

"We win in the Court of Public Opinion on behalf of companies, countries and high-profile individuals caught in some of the world’s most challenging communications traps. This is how we win… "

Message from Brandweek NRX to Levick: Bring out your spin and we'll expose every trick in your bag!

Dr. Rost is a litigation consultant and pharmaceutical marketing expert. He is also the author of Killer Drug and The Whistleblower. 

Comments

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