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BrandweekNRX yesterday wrote that it was time for the "dead cat bounce," for SGP (Schering-Plough: Time for the dead cat bounce?), and as predicted, today Schering-Plough did the "dead cat bounce."
Stock had been a bit too oversold, and moved up 3%.
Of course, some commentators, who may not have studied stock market theory, called this a rally . . . but since you read BrandweekNRX, you know better.
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Peter Rost, M.D. writes for BrandweekNRX since August 1, 2007. Dr. Rost is a former VP of Pfizer engaged as a pharma expert witness and pharmaceutical marketing consultant by several law firms. He also writes the daily Pharma Law Blog and is the author of Killer Drug and The Whistleblower. Contact Dr. Rost by clicking here.
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