Robinson, Lerer & Montgomery's successful business model: Spying on journalists.

Yesterday I revealed the story "Bristol-Myers Squibb chairman's wife hired to monitor fired Pfizer executive." That executive was yours truly, the writer of BrandweekNRX.

In the article I exposed how the firm Robinson, Lerer & Montgomery, led by Linda Robinson who is the wife of BMS's chairman,  had been hired by Pfizer to monitor me.

But I'm not the first journalist monitored by RLS, nor am I the only Brandweek employee this has happend to.

In fact, about a year ago the prior BrandweekNRX writer, Jim Edwards wrote the story "Robinson, Lerer & Montgomery: Corporate Bad News Spies," about his experience with the people at RLS:

I went back through my collection of business cards and pulled out an RLM card for svp Anne Granfield. Turns out, years ago, when I was covering the Ogilvy & Mather corruption trial, Anne was assigned by O&M to monitor me. She certainly wasn't assigned to give me quotes from O&M, because the trial lasted weeks and she didn't give me anything.

We spoke about her assignment before the trial started when I noticed she was sitting near me in court with a notebook that had my name on the top of the page, and a description of what I looked like underneath it. My very own PR stalker!

RLM's web site indicates that indeed they are spinmeisters for truly troubled companies. They specialize in "“reputational programs … Crisis management, [and] Litigation support.”

One question: What exactly is Pfizer getting for its money with RLM? Rost certainly isn't getting any quieter. And I have difficulty getting Pfizer to return calls even on the days when I've got good news to write about them.

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