Well it was bound to happen, sooner or later.
And since BrandweekNRX covers marketing in the health/drug/life-and-death area, we are allowed to note this first in advertising:
Coffin sales using young women in striking poses. Think this is a joke? Nope. This is how the company introduces itself:
Well, it's an italian company, Cofanifunebri, and not only do they sell a range of coffins, they even sell a - CALENDAR. Of their coffins, draped by models.
Like these:
And this is not all. The enterprising coffin company also sells t-shirts and provides a gallery of . . . funeral art:
Of course, they also do sell coffins.
Few things leave me speechless, but this did.
That is so disgusting and disrespectful that I really don't have the words available to express my revulsion.
Who in their right mind drapes him/herself on a coffin like that?
And a calendar?
Who are those women supposed to be? The angels of death?
Posted by: Hopeful Spirit | January 04, 2008 at 07:22 PM
This almost seems like something out of the pages of Evelyn Waugh's satire on the funeral industry, The Loved One.
Though published back in the 1960s, Jessica Mitford's expose of the the American funeral industry, the American Way of Death (not to be confused with her more recent examination of the American birthing industry, the American Way of Birth) is a terrific read and shows the way in which the industry was marketing its products (such as "burp-proof" caskets) way back then...
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