Drug industry spends twice as much promoting itself as it does researching new drugs, according to new analysis.

The pharmaceutical industry spends nearly twice as much promoting itself as it does on researching new drugs, analysis out this week shows.

Two researchers from Toronto’s York University found that “U.S. drug companies spent $57.5 billion on promotional activities in 2004, the latest year for which figures were available.” By comparison, the pair found that pharma R&D that year was only $31.5 billion.

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