"Even if DDB [agency responsible for Vytorin consumer ads] had the [Vytorin] study, the ability to understand that trial on the consumer side [of advertising] is almost nil. People at consumer agencies don't have the required backgrounds and, frankly, there isn't a desire to know," said one health-care-agency executive, who asked not to be identified.
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January 27, 2008
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Peter Rost, M.D. writes for BrandweekNRX since August 1, 2007. Dr. Rost is a former VP of Pfizer engaged as a pharma expert witness and pharmaceutical marketing consultant by several law firms. He also writes the daily Pharma Law Blog and is the author of Killer Drug and The Whistleblower. Contact Dr. Rost by clicking here.
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