Scientists at Europe's annual human reproduction conference said that "the results or a recent analysis revealed the presence of female hormones in beer," and suggested that "men should take a look at their beer consumption."
This may be an appropriate warning irrespective of hormone content, however, BrandweekNRX feels the conclusions at the end of the newspaper article below are inappropriate and sexist.
Just as a reminder, it wasn't long ago since advertising involving women looked like this . . . apparently not much has changed in some news rooms.
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