Boom! goes bust when enriched with Viagra.

The Star Ledger today reported that two men are scheduled to appear in federal court today, charged with conspiracy to commit wire fraud.

They marketed a herbal supplement used to enhance sexual performance, one that was less expensive and "probably far safer" than prescription Viagra.

They called it Boom! and now they're going bust.

Turns out the formula for Boom! contains the active ingredient of Viagra, according to federal authorities in Manhattan, who arrested the men yesterday.

As part of the FBI investigation, a representative from Pfizer, which makes Viagra, purchased Boom! and determined it contained the active ingredient in their trademarked product.

Pfizer also determined Boom! is being distributed through Web sites in England, Russia, Argentina, Japan and elsewhere, the criminal complaint said.

Sounds like the person who really did the work was John Theriault. He is a 25-year veteran of the FBI, and is now Pfizer's vice president of global security. He heads a team of former FBI and US Customs agents that break cases for government law enforcement.

The web site for Boom, however, is still up and running.