Two ad campaigns for Sepracor’s sleeping aid Lunesta were the most memorable during the 2006-07 television season, according to the latest ranking by IAG Research. Lunesta is Sepracor's most succesful product.
Unfortunately, generic competition is hurting Lunesta sales and Sepracor's stock fell to a three-year low this week, after a UBS analyst downgraded the stock.
Doesn't mean we can't enjoy one of those Lunesta commercials:
Oops. Was that the wrong one?
For more information about the top commercials, go here.
I guess that’s why the Lunesta ads were the most recalled. The DTC ads for Lunesta were recalled over 50% more than the average new prescription ad launched this past TV season, according to a recent study conducted by IAG Research. Lunesta took the top two spots, with commercials depicting the Luna moth flying over a bridge and water and into people's homes/tents.
Posted by: Cary | October 25, 2007 at 12:18 PM