Doctors can sign up and talk to each other on social networking site Sermo. Only licensed physicians living in the U.S. are allowed in.
And so far the only ones listening have been venture capitalists, paying for the privilige of getting a peak at what docs really think.
No advertising and everyone was happy.
But now Pfizer has become a partner in the site. And no one knows what that will mean.
The docs ain't happy.
“I am not a fan of PhRMA…and I am especially not thrilled at the idea that they will now have one more way to ‘get at’ physicians via Sermo.” Writes another: “Any influence from Pfizer has to be absolutely marked and labeled loud and clear! I am sick and tired of industry people sneaking in their subtle, hard-to-detect influences into everything and every media corner money can buy.” Another warns: “No Pfizer docs acting like reps in here!” Says one doc: “There is no way Pfizer is interested in anything but marketing in this ‘partnership.’ ”
“I’ll add this to my list at www.declineandfallofwesterncivilization.com,” one laments. “Daniel, you let the enemy in,” one concludes. “Shame on you.”
Full story over at pharmalot.