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I guess if this continues Canadians will soon buy drugs in the U.S. For the first time in modern history one USD is worth less than one CAD.
Of course, if you belive in conspiracy theories, this is the White House doing the drug industry's bidding; can't raise prices overseas? Well, let's lower the price of the dollar. The effect on drug company P&Ls will be exactly the same. It goes way up!
Source: Yahoo currency conversion.
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Peter Rost, M.D. writes for BrandweekNRX since August 1, 2007. Dr. Rost is a former VP of Pfizer engaged as a pharma expert witness and pharmaceutical marketing consultant by several law firms. He also writes the daily Pharma Law Blog and is the author of Killer Drug and The Whistleblower. Contact Dr. Rost by clicking here.
What do you mean by modern History? This is the same value the CAD had in the beginning of the '60s —unless that doesn't qualify as "modern History"—. Therefore, it is not the first time the USD worths less than a CAD.
Posted by: EOZyo | October 30, 2007 at 09:40 AM