Sales of Pfizer Inc's Exubera bong for inhaled insulin have been just terrible. Instead of the planned $2 billion blockbuster Pfizer has sold only $4 million in a year. So now the chase is on to convert unsold Exubera bongs to something useful.
Hat tip PharmaGiles, one of the funniest pharma blogs around.
- Peter Rost, M.D. is a former VP of Pfizer and the author of Killer Drug and The Whistleblower.


That's pretty funny stuff.
I think Pfizer will survive. Even if every single other product they have flopped like the Exubera bong, they still have Viagra!
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Sales of Pfizer Inc's Exubera bong for inhaled insulin have been just terrible. Instead of the planned $2 billion blockbuster Pfizer has sold only $4 million in a year. So now the chase is on to convert unsold Exubera bongs to something useful.
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