Novartis goes viral and asks customers to do their own commercials about the flu and why you should see your doctor. I guess it had to happen sooner or later.
Don't like drug company commercials? Do them yourself. And get a $500 prize if you win, plus "gain some street creds as a bona fide award winning filmmaker." Says Novartis.
Here is more info: http://www.youtube.com/contest/FluFlix
Funny thing is, the page with official rules doesn't work: http://www.flusource.com/fluflix/official-rules.jsp Or maybe there are too many aspiring filmmakers trying to get in . . .
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