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We generally think most drug advertising is boring, very boring or terribly boring. And since "we" have worked for several ad agencies for many years, and also hired many agencies, we are allowed to say this.
But this ad is anything but boring. Made in Norway.
"Ready to quit?" It asks.
- Peter Rost, M.D. is a former VP of Pfizer and the author of Killer Drug and The Whistleblower.
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Peter Rost, M.D. writes for BrandweekNRX since August 1, 2007. Dr. Rost is a former VP of Pfizer engaged as a pharma expert witness and pharmaceutical marketing consultant by several law firms. He also writes the daily Pharma Law Blog and is the author of Killer Drug and The Whistleblower. Contact Dr. Rost by clicking here.
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