Getting high on a can of Coke.

So why does a can of Coke make you feel so gooood?

They took the cocaine out almost a hundred years ago.

You know why? It was redundant:

First 10 minutes: 10 teaspoons of sugar hit your system. (100% of your recommended daily intake.) You don’t immediately vomit from the overwhelming sweetness because phosphoric acid cuts the flavor allowing you to keep it down.

20 minutes: Your blood sugar spikes, causing an insulin burst. Your liver responds to this by turning any sugar it can get its hands on into fat. (There’s plenty of that at this particular moment)

40 minutes: Caffeine absorption is complete. Your pupils dilate, your blood pressure rises, as a response your livers dumps more sugar into your bloodstream. The adenosine receptors in your brain are now blocked preventing drowsiness.

45 minutes: Your body ups your dopamine production stimulating the pleasure centers of your brain. This is physically the same way heroin works, by the way.

>60 minutes: The phosphoric acid binds calcium, magnesium and zinc in your lower intestine, providing a further boost in metabolism. This is compounded by high doses of sugar and artificial sweeteners also increasing the urinary excretion of calcium.

>60 Minutes: The caffeine’s diuretic properties come into play. (It makes you have to pee.) It is now assured that you’ll evacuate the bonded calcium, magnesium and zinc that was headed to your bones as well as sodium, electrolyte and water.

>60 minutes: As the rave inside of you dies down you’ll start to have a sugar crash. You may become irritable and/or sluggish. You’ve also now, literally, pissed away all the water that was in the Coke. But not before infusing it with valuable nutrients your body could have used for things like even having the ability to hydrate your system or build strong bones and teeth.

This will all be followed by a caffeine crash in the next few hours and you'll be grabbing for the next Coke.

- Peter Rost, M.D. is a former VP of Pfizer and the author of Killer Drug and The Whistleblower.

Comments

[Phil]

Fuck. I'm drinking water from now on.

[Justin George]

This is largely an urban myth.

Heroin binds to the Mu receptor, caffiene affects the dopamine receptor. Caffiene is much more like cocaine than heroin. And there's not very much in a can of coke, compared to your daily latte (roughly three times as much in a latte, 90mg vs 30mg)

Phosphoric acid in coke is a very small percentage of the contents of the can, so small your bile (PH 7.7 or so) will naturally neutralize it along with your pH 2 stomach acid (which people seem to forget). Leaving you with phosphorus, which is good for you.

Colas aren't near a 100% diuretic, more like 1/8th to 1/6th. They're almost as good at hydrating (bar the HFCS, which is another story...) as water.

The only real problem with Coke is the high sugar level, but that's similar to every other manufactured food product. If people would push to end corn subsidies, we'd see HFCS go away.

[Justin George]

Also, if you don't believe me, (I wouldn't blame you), snopes has addressed most of these issues individually.

http://www.snopes.com/cokelore/cokelore.asp

[Aaron A. Brooks]

Great blog. Very informative, concise and factual....

Soda is up there with crack in terms of the physical damage done to your body...

Drink water? Fuck yes....

Rock on...

[ElectricSol]

@phil

If you are actually trying to say a can of coke hydrates the human body nearly as well as a glass of water and that the only thing wrong with it is HFCS then you MUST work in the industry.

[Healthbolt]

This was originally posted months ago at Healthbolt. http://www.healthbolt.net/2006/12/08/what-happens-to-your-body-if-you-drink-a-coke-right-now/

[The Chin]

This was originally posted months ago at Healthbolt.

And I wasn't overly impressed with the article at that time, either.

Where is the commonsense nowadays that allows somebody to post this:

"If you are actually trying to say a can of coke hydrates the human body nearly as well as a glass of water and that the only thing wrong with it is HFCS then you MUST work in the industry."

Well, duh, the main ingredient in a can of Cola is...WATER! If you are actually trying to say a can of coke doesn't hydrate the human body nearly as well as a glass of water then you MUST not understand basic science.

[Mobius]

Thank God in New Zealand we get sugar, instead of your disgusting corn syrup.

[Rayge]

Sweet. I can stop taking heroin and focus on upping my cola intake.

Scare-tactics and bullshit. Why bother with this article?

[Becca]

and yet, remarkably, the first thing I thought after finishing the article was... "mmmmm coke" I'm owned.

[Teddy]

And the fact the you seem to be perpetuating the myth of sugar rush is a little distressing as well.

[subcorpus]

i'm almost like addicted to diet coke ...
but i dont feel anything that you have described in your article ...
i dont feel like grabbing a diet coke one after the other ...

[bayoujim]

Coca Cola Corporation executives are drug pushers.

[rfffhhggnc]

HOLY SHIT I TOOK THE BAD BATCH OF BROWN COKE. MAN IM SO HIGH RIGHT NOW. IM LOSIN IT MAN. THE WALLS ARE BREATHING. MY FRIENDS IN THE CORNER SMOKING SOME TORTOISE SHELL AND IM PRETTY SURE MY HEART <3 JUST STOPPED BEATING. IM THINK IM JUST GONNA TAKE MY CLOTHES OFF AND GO OUTSIDE AND ROLL AROUND IN THE WHOAAAHHH LOOK AT THAT LIGHT ... WHAT THE FUCK I SEE YOUR AURA!

[HJJ]

HOLY SHIT I TOOK THE BAD BATCH OF BROWN COKE. MAN IM SO HIGH RIGHT NOW. IM LOSIN IT MAN. THE WALLS ARE BREATHING. MY FRIENDS IN THE CORNER SMOKING SOME TORTOISE SHELL AND IM PRETTY SURE MY HEART <3 JUST STOPPED BEATING. IM THINK IM JUST GONNA TAKE MY CLOTHES OFF AND GO OUTSIDE AND ROLL AROUND IN THE WHOAAAHHH LOOK AT THAT LIGHT ... WHAT THE FUCK I SEE YOUR AURA!HOLY SHIT I TOOK THE BAD BATCH OF BROWN COKE. MAN IM SO HIGH RIGHT NOW. IM LOSIN IT MAN. THE WALLS ARE BREATHING. MY FRIENDS IN THE CORNER SMOKING SOME TORTOISE SHELL AND IM PRETTY SURE MY HEART <3 JUST STOPPED BEATING. IM THINK IM JUST GONNA TAKE MY CLOTHES OFF AND GO OUTSIDE AND ROLL AROUND IN THE WHOAAAHHH LOOK AT THAT LIGHT ... WHAT THE FUCK I SEE YOUR AURA!HOLY SHIT I TOOK THE BAD BATCH OF BROWN COKE. MAN IM SO HIGH RIGHT NOW. IM LOSIN IT MAN. THE WALLS ARE BREATHING. MY FRIENDS IN THE CORNER SMOKING SOME TORTOISE SHELL AND IM PRETTY SURE MY HEART <3 JUST STOPPED BEATING. IM THINK IM JUST GONNA TAKE MY CLOTHES OFF AND GO OUTSIDE AND ROLL AROUND IN THE WHOAAAHHH LOOK AT THAT LIGHT ... WHAT THE FUCK I SEE YOUR AURA!HOLY SHIT I TOOK THE BAD BATCH OF BROWN COKE. MAN IM SO HIGH RIGHT NOW. IM LOSIN IT MAN. THE WALLS ARE BREATHING. MY FRIENDS IN THE CORNER SMOKING SOME TORTOISE SHELL AND IM PRETTY SURE MY HEART <3 JUST STOPPED BEATING. IM THINK IM JUST GONNA TAKE MY CLOTHES OFF AND GO OUTSIDE AND ROLL AROUND IN THE WHOAAAHHH LOOK AT THAT LIGHT ... WHAT THE FUCK I SEE YOUR AURA!HOLY SHIT I TOOK THE BAD BATCH OF BROWN COKE. MAN IM SO HIGH RIGHT NOW. IM LOSIN IT MAN. THE WALLS ARE BREATHING. MY FRIENDS IN THE CORNER SMOKING SOME TORTOISE SHELL AND IM PRETTY SURE MY HEART <3 JUST STOPPED BEATING. IM THINK IM JUST GONNA TAKE MY CLOTHES OFF AND GO OUTSIDE AND ROLL AROUND IN THE WHOAAAHHH LOOK AT THAT LIGHT ... WHAT THE FUCK I SEE YOUR AURA!HOLY SHIT I TOOK THE BAD BATCH OF BROWN COKE. MAN IM SO HIGH RIGHT NOW. IM LOSIN IT MAN. THE WALLS ARE BREATHING. MY FRIENDS IN THE CORNER SMOKING SOME TORTOISE SHELL AND IM PRETTY SURE MY HEART <3 JUST STOPPED BEATING. IM THINK IM JUST GONNA TAKE MY CLOTHES OFF AND GO OUTSIDE AND ROLL AROUND IN THE WHOAAAHHH LOOK AT THAT LIGHT ... WHAT THE FUCK I SEE YOUR AURA!HOLY SHIT I TOOK THE BAD BATCH OF BROWN COKE. MAN IM SO HIGH RIGHT NOW. IM LOSIN IT MAN. THE WALLS ARE BREATHING. MY FRIENDS IN THE CORNER SMOKING SOME TORTOISE SHELL AND IM PRETTY SURE MY HEART <3 JUST STOPPED BEATING. IM THINK IM JUST GONNA TAKE MY CLOTHES OFF AND GO OUTSIDE AND ROLL AROUND IN THE WHOAAAHHH LOOK AT THAT LIGHT ... WHAT THE FUCK I SEE YOUR AURA!

[LOL]

VICTIMS of their own choices..!!!
UHHh,,,,,,

[Inimbrium]

I like coke just like the next guy, and I drink it ocassionally, and I think as long as you only drink it ocassionally then you'll be allright, short term and long term. Same goes for Red Bull.

As with everything in life it's all about self control. I've done alcohol and drugs and I've found out that as long as you only have a little bit and it's good quality, and you exercise and you're healthy, you'll be fine. Anything and everything is bad for you if you have it in excess.

I drink water most of the time, orange juice ocassionally and coke/pepsi, lattes rarely.

PS Have you noticed how in pizza hut they serve sodas with their pizzas? It's to stop you going drowsy from all that pizza. Solution: Don't eat as much pizza then you don't need the pepsi. Always eat to 80% not till you're full, eat your greens and less fast foods and coke! :-)

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[bruce]

Yeah. My body is craving for more coca cola. And I'll have one more, cause life's too short.

I'll have a line too, and a joint later.

[Joe Cool]

Photoshopped

Coke cans don't have little beads of glass all over them.