Ed Silverman from Pharmalot, the most prolific pharma blogger and one of the few who actually gets paid for blogging, is going on vacation.
For a full week.
Ed writes today, "The usual flow of news, views and chattiness will be suspended until after Labor Day. Generally, this is a slow time of year, and we all need a respite now and then. You understand."
Since this is BrandweekNRX we focus on the marketing impact of this vacation. Our conclusion is that this is an outstanding marketing move. Blogs are like friends, and you miss them when they go away. We expect many Pharmalot readers will exhibit withdrawal symptoms by the end of next week.
Have a great vacation Ed!
- Peter Rost, M.D. is a former VP of Pfizer and the author of Killer Drug and The Whistleblower.
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