"The most effective marketing is the marketing you're not aware of," says Dr. Peter Rost, a one-time pharmaceutical company marketing executive who has become an Internet-based industry watchdog. "If you see an ad, you know it's marketing. But if a friend or your doctor talks to you about a drug, you don't."
Read the entire article "Under the influence" by By Melissa Healy, Los Angeles Times Staff Writer.
- Peter Rost, M.D. is a former VP of Pfizer and the author of Killer Drug and The Whistleblower.
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