Which countries permit Rx drug ads on television?

Q: How many countries in the world allow prescription drug commercials on television?

A: 2.

Q: Which ones?

A; The U.S. and New Zealand. Don't bitch, reference Forbes and CBC News.

And this is, of course, great for drug companies, advertising agencies and television networks in the U.S. The latter have come to depend more and more on the revenues of those ads.

According to the New England Journal of Medicine, direct-to-consumer advertising increased by 330 percent in the ten year period after 1996.

Now the FDA plans to study how 2,000 people react to television drug ads, to determine whether they have an overwhelmingly positive impression of products despite audio warnings about potential side effects.

Kind of interesting that it took the FDA ten years to make that decision. And that virtually none of the other industrialized countries have followed the U.S.

- Peter Rost, M.D. is a former VP of Pfizer and the author of Killer Drug and The Whistleblower.

Comments

[Drug store without prescription]

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[Lily]

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[Vimax]

According to the New England Journal of Medicine, direct-to-consumer announcement added by 330 percent in the ten year aeon afterwards 1996.