My most read blog post - ever.
I debated for a while with myself before posting this.
But, hey, it's already out there. And I figured you marketers coming here would be interested to learn what people really, really want to find on the web. I guess it could give you ideas for your next ad campaign - in fact, a genuine story is enough - not a single image is needed:
This is a real, live love drama that is almost painful to listen to.
A young guy bought a diamond engagement ring to surprise his girlfriend; before he can give it to her he discovers she just cheated on him, and then he surprises her on national radio . . . I have to admit I felt really bad both for the guy . . . and the girl . . . when I first listened to this.
Click to listen to cheating_girlfriend_dumped.mp3
What's the proof that I'm right about what readers want? Perhaps that this particular post is getting thousands of visitors!
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- Peter Rost, M.D. is a former VP of Pfizer and the author of Killer Drug and The Whistleblower.

You "felt really bad" for the "girl" who cheated and lied to her boyfriend she was about to marry? That's like feeling really bad that a criminal was caught and sent to jail. Idiot
Posted by: Peter | August 17, 2007 at 04:11 AM
I feel also bad about both. How never made a mistake call me an idiot too. Not that I agree; with any of them!
Posted by: Karl | August 17, 2007 at 04:58 AM
this is such old news. lame post
Posted by: ugh | August 17, 2007 at 06:28 AM
I felt really bad for the guy who the "dirty little tart" planned on using to get married and supporting her and having "lots of babies" while she cheated with the boss or whatever with whoever . . . probably wouldn't even be his kids he raised.
Posted by: Danny | August 17, 2007 at 07:40 AM
Haha, I live in Japan, but this is the radio station from where I grew up in Leeds!
She was so confused at the end, that was hilarious!
Posted by: James | August 17, 2007 at 07:46 AM
Brilliant.
I think "ugh" needs to learn a bit more about time, quality, and the lack of relationship between the two.
Posted by: defproc | August 17, 2007 at 07:51 AM
She wasnt confused...the bitch was shocked...she was probably burning on the inside...all red in her face and ready to burst out crying...
Posted by: treebeard31 | August 17, 2007 at 08:41 AM
That was really harsh but well deserved. However, I would have done it slightly differently. Using the same ring merchant act that he used, I would have gone on and on about the design and details of the ring. But then added one last bit: an inscription reading, "To Julia love Craig" or something to that effect.
Posted by: donkeymon | August 17, 2007 at 10:16 AM
Peter,
Can we get some details on the "Killer Drug" book? Our readers love this stuff!
Posted by: Michael | August 17, 2007 at 10:17 AM
hahah this is great. I don't feel sorry at all for the women. It was well deserved. I just wish the phone call lasted longer to see what she had to say for herself.
Posted by: Belle | August 18, 2007 at 05:04 PM
The PIG deserved it !!!
Posted by: PureRedWhiteandBlue | August 19, 2007 at 07:08 AM
I think it was cruel. I don't know her and therefore can't pass judgement on her actions. I think her boyfriend could of expressed his anger without needing to be so nasty.
Posted by: Ana | August 21, 2007 at 06:26 AM