Pfizer's new ads for Viagra feature middle-aged men singing "Viva Viagra" to the tune of Viva Las Vegas, according to Bloomberg. The new ad also features middle-aged men playing guitars and driving motorcycles and vintage cars. You can see the ad for yourself here. Interestingly, the online version carries no side effect warnings.
For years, Pfizer has been criticized by both the FDA and the AIDS Healthcare Foundation for promoting Viagra as if it were a recreational drug and not a legitimate treatment for a medical condition. The foundation actually sued Pfizer, claiming its ads tacitly condoned use of Pfizer Viagra at parties and because of its resultant use by crystal meth addicts has helped spread AIDS. The suit was, predictably dismissed.
With the legal troubles out of the way, Pfizer now appears to have completely dropped the pretense that Viagra is anything other than a recreational party drug. And, if the Bloomberg report is accurate, it has backed off its August 2005 promise to do more educational, unbranded advertising for medical conditions...
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