Turns out I was wrong about J&J in the race for anti-Viagra. The company announced in 2005 that the FDA was not going to approve the drug. When you're a company of J&J's size, throwing $65 million down the toilet will hardly make a splash.
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May 30, 2007
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Peter Rost, M.D. writes for BrandweekNRX since August 1, 2007. Dr. Rost is a former VP of Pfizer engaged as a pharma expert witness and pharmaceutical marketing consultant by several law firms. He also writes the daily Pharma Law Blog and is the author of Killer Drug and The Whistleblower. Contact Dr. Rost by clicking here.
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