More of Pharma's Enemies Join the Blogosphere

The Prescription Access Litigation Project, an advocacy group that sues drug marketers over things like  average wholesale pricing manipulations, has started a blog. It's called Ask Pharmie, a reference to PAL's cartoon pill character. As you can probably guess, it gives a rough ride to Big Pharma.

The move underscores the need of pharma marketers to get to grips with blogs. Most brand managers will admit they have no idea how to tackle the sphere, even though it is becoming increasingly influential. (A recent Congressional demand for an OIG inquiry was made largely on the back of blog coverage.) J&J has made some tentative inquiries but nothing concrete has emerged from the New Brunswick Giant.

Seperately, is it just me or does Pharmie bear a weird resemblance to Towelie, the drug-taking handcloth from South Park? Are they by any chance related?

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The Prescription Access Litigation Project, an advocacy group that sues drug marketers over things like average wholesale pricing manipulations, has started a blog. It's called Ask Pharmie, a reference to PAL's cartoon pill character. As you can probably guess, it gives a rough ride to Big Pharma.

The move underscores the need of pharma marketers to get to grips with blogs. Most brand managers will admit they have no idea how to tackle the sphere, even though it is becoming increasingly influential. (A recent Congressional demand for an OIG inquiry was made largely on the back of blog coverage.) J&J has made some tentative inquiries but nothing concrete has emerged from the New Brunswick Giant.

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