More of Pharma's Enemies Join the Blogosphere

The Prescription Access Litigation Project, an advocacy group that sues drug marketers over things like  average wholesale pricing manipulations, has started a blog. It's called Ask Pharmie, a reference to PAL's cartoon pill character. As you can probably guess, it gives a rough ride to Big Pharma.

The move underscores the need of pharma marketers to get to grips with blogs. Most brand managers will admit they have no idea how to tackle the sphere, even though it is becoming increasingly influential. (A recent Congressional demand for an OIG inquiry was made largely on the back of blog coverage.) J&J has made some tentative inquiries but nothing concrete has emerged from the New Brunswick Giant.

Seperately, is it just me or does Pharmie bear a weird resemblance to Towelie, the drug-taking handcloth from South Park? Are they by any chance related?

Comments

[John Mack]

Frankly, I don't think PAL is an industry supporter, but "enemy" may be too strong a word.

Are you an "enemy" if you challenge the drug industry's illegal practices? If so, then many of us are "enemies" of pharma at one time or another.

PAL's tactics may help some lawyers get rich, but sometimes that is the only recourse to correct illegal practices committed by corporations in the US. Peter Rost, for example, could educate all of us on that subject!

[Pharm Aid]

If PAL's litigation were limited ONLY to illegal practices of pharmaceutical companies, then John Mack may have a point. As it is, many of PAL's efforts are not relegated only to illegal practices.

PAL recently sided with the State of New Hampshire on its physician secrecy legislation--a law struck down as being unconstitutional which protected doctors who are prescribing a high number of controlled narcotics. Even the State of New Hampshire conceded that drug makers are doing nothing illegal.

[John Mack]

OK, let's add "unethical" or "questionable" practices to the list.

While I don't agree with limiting pharma access to prescription data and I am not defeinding what PAL may or may not be doing in this regard, collecting physician Rx data is a practice tha reasonable people can object to without being "enemies" of pharma. I was at a recent industry conference and talking about this to a pharmaceutical employee who said this data is important but she remembered the days when reps got the information they needed "the old-fashioned way" -- they asked the pharmacists!

In this case, whose interest is being served by pissing off a good percentage of your customers by defending a practice they may find intrusive?

It's interesting to note that the main litigants are IMS and othe Rx data mining companies who profit from selling this data -- which they also get from PHARMACISTS! -- to pharma companies. It's obviously in their interest to strike down these laws, but is it always in pharma's interest?

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