Here's the news: US Rep Pete Stark has demanded that OIG chief Daniel Levinson investigate off-label marketing. His demand (see download) comes in response to allegations that AZ rep managers ordered the off-label promotion of Faslodex.
Stark's office sent a copy of his letter to Brandweek because of my prior coverage, and also to Peter Rost and Pharmalot and, obviously, a bunch of others. He attaches a copy of an article from the Wilmington DE News Journal as a cite.
What's interesting here—and I've said it before, as have others—is that the mainstream media has totally had its ass handed to it on this story. The Bucket of Money scandal, with a few exceptions, has unfolded almost entirely on blogs. It marks a real turning point in Big Pharma's relationship with the media, if only because these whistleblowers have turned to Rost rather than Alex Berenson at the Times. I mean, how many other Congressional inquiry demands have been based on blog coverage?
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