Wall St analysts Dresdner Kleinwort said "We expect Ambien's share to be decimated within a month,but Ambien CR (controlled-release) held 31% of the Ambien franchise TRX and 18% of the insomnia TRX, mitigating the effect on Sanofi."
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Peter Rost, M.D. writes for BrandweekNRX since August 1, 2007. Dr. Rost is a former VP of Pfizer engaged as a pharma expert witness and pharmaceutical marketing consultant by several law firms. He also writes the daily Pharma Law Blog and is the author of Killer Drug and The Whistleblower. Contact Dr. Rost by clicking here.
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