What Does the $100 Million Enzyte Sex Pill Scandal Have to Do With Big Pharma?

Even though at first glance dietary supplements have nothing to do with pharmaceutical marketing, I'm hoping you'll check out these two stories (here and here) if only to note that Big Pharma is indeed getting into the dietary supplement biz.

The gist: Growth in dietary supplements -- vitamins, herbs and minerals that have zero to minimal impact on human health -- has been huge in part because the market is largely unregulated by the FDA.

What's new: Big Pharma is getting in on the act. Wyeth owns Solgar, Bayer owns Miles One-a-Day, and P&G has a partnership with PharmaVite to name but a few. (If you're already in the business of making pills, does it matter whether they do anything? Especially considering how lucrative it is, and how few headaches the FDA will give you?)

What's interesting: That lack of regulation coupled with high demand often tempts these blue-chip titans into making unsubstantiated claims worthy of Kevin Trudeau. Bayer was recently fined by the FTC for instance (and if you read closely you'll note that Bayer's Miles unit is a repeat offender). Why was Bayer fined? For wrongly claiming that its One-A-Day WeightSmart brand had something to do with losing weight...

Comments

[Paul White]

Mr. Edwards,
Hopefully you are expecting some rebuttal to your sweeping generalization that "... dietary supplements -- vitamins, herbs and minerals that have zero to minimal impact on human health ...". That is just not true. Over the span of three years, my health has been positively turned around by using vitamins and supplements.
Sure, there are snake oil salesmen in that industry precisely because it is so unregulated. And like prescription drugs, what is effective for one person may not be effective for another. For example, I use melatonin to help me get a great nights sleep but it doesn't seem help a friend to whom I had recommended trying it.
Getting the most benefit from dietary supplements requires one to educate oneself on their use and will also require some trial and error experimenting to find what works for you. The benefits can be truly amazing.

Sincerely,
Paul White
Blountville, TN

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