I thought I had a nice little scoop about Dr Robert Jarvik, Pfizer's celebrity Lipitor spokesmodel, being subpoeaned for what he knows -- or doesn't -- about whether Lipitor was promoted off-label. The plaintiffs in the case (mainly labor union healthcare plans) want to depose both Jarvik and the Lipitor sales and marketing staff. Stay away from those shredders, guys!
However, my story has been eclipsed by the latest from Peter Rost, who has obtained what he believes is a set of PowerPoint slides promoting Maraviroc, Pfizer's not-yet-approved HIV drug. Rost and his anonymous whistleblower source allege that the Pfizer sales force detailed the slide show to docs as early as November 2006--a clear violation of FDA rules if it turns out to be true. Again, it's all anonymous, so the usual caveats apply.
Finally, Alex Berenson at the NYT has a nice piece on Pfizer's new Viagra TV spot airing in Canada. Apparently, the entire commercial is in gibberish except for the word Viagra. A line from the script: “Minky Viagra noni noni boo-boo plats!” And this is going to help stave of DTC reform how, exactly?
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