Get Me Rewrite! Readers Rate This Blog 'Useful' and 'Credible' But Not 'Readable'

John Mack has released some more of his highly unscientific reader poll of pharma blogs. Turns out that when the data is restricted to people who actually work in the industry, BrandweekNRX is in the top 5 for credibility and usefulness but not for readability.

Given that my profession is writing, this, uh, hurts. I will console myself with the fact that in a previous chunk of Mack's survey, you guys rated BrandweekNRX as right on the line when it comes to bias.

Blog addicts might want to note that Peter Rost has deliberately picked a fight with Mack over the results. Why? Probably because he knows Mack will respond, and that tends to drive traffic. I discovered this myself when I zinged Mack a while back during the Gardasil debate.

Comments

[John Mack]

Just so you and your readers know, BrandweekNRX is one of the first blogs I turn to every day! And it is one of the better written blogs, despite what other people may say!

Here's how I voted with regard to BrandweekNRX:

Readability: Superior
Credibility: Excellent
Usefulness: Superior

John Mack

[Peter Rost]

Naahhh . . . it isn't worth picking a fight to get John to come over to my blog. He does that anyway. I was just bored and lonely, and wanted to shake John's cage.

Seriously, the only sites that have really driven traffic to my blog (I mean tens of thousands of hits) is Digg.

Today, these are the top referrers, John and others don't even show up:

4788 whatreallyhappened
797 coreynahman
59 digg/A_boyfriend_s_public_revenge_on_cheating_girlfriend
43 wsj/health/2007/04/19/cnbc-on-astrazeneca-sales-exec-flap/?mod=yahoo_hs
33 wsj.com/health/2007/04/06/astrazeneca-dismisses-sales-exec-in-internet-flap/
77 pharmalot
29 pharmagossip

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