The Curse of BrandweekNRX Hits Merck!

Why is it that whenever I write a post lauding a company or a campaign, that the campaign immediately screws up? When I first wrote about Merck and Gardasil, I said the new brand “has everything going for it.” Now we learn that Merck has essentially been bribing the governor of Texas to make this vaccine mandatory. Subtle, Merckatrons, subtle!